In a lay-man's language, e-commerce means doing business online - selling, buying and managing sales online. The website becomes the shop where the customers purchase services and products, and pay for it using either their credit card or other online payment.

E-Commerce aims at transformation of economic activity into digital media, through exchange of information, content, agreements, and services among parties that are connected to one another through the Internet.

E-Commerce aims at enabling new ways of creating, delivering and capturing value to customers. E-Commerce promises to offer superior information and convenience in the way shopping is done, for it cuts across geographical and time barriers that are inherent to traditional and offline commercial practices.

You may be a global buyer or seller, and it only through Internet, which is the only accessible medium in the world that has the synergy to make your products or services visible online, and being empowered by search engine optimization, your products and services find more buyers, than through offline sales.

E-Commerce expands your market reach, and from the buyers perspective it means effective power to bargain, and control over spending, taking the best affordable services and products, and rejecting those too expensive.

The survival and continuity of E-Commerce today is based on two simple facts - that competition results in offer of best prices to the buyers, and sustains health competition amongst firms/individuals offering services and products online.

Trust is one major issue relating to E-Commerce, which if maintained by sellers and buyers online, alike, the day is not far when our 'shop-floor based businesses are replaced by a total online commercial and merchandising experience.